Prove you’re not a T-800
If you’re seeing this page, it should mean you’ve just signed up for my emails.
(Unless you’re one of those weirdos who looked it up via the URL. If that is you, subscribe properly—you’re ruining my data 🥲)
In order to keep my list bot-free, you must confirm your subscription:
- Open your inbox
- Find the confirmation email from cass@casswhitaker.com
- Click the link inside.
Check Promotions and Spam if you don’t see it… blah blah, I can’t be the first email marketer to ask you to do this.
Wait… what’s with the countdown?
Look, if you can’t click one simple confirmation link in 24 hours, do you really want these emails? 🤷♀️
The countdown is actually a great example of the scientific advertising principles I write about.
💡 MERE URGENCY EFFECT
When something is time-sensitive, our brains prioritise it, even if it’s small.
A ticking clock makes your brain go “handle this now,” even when the task is tiny.
💡 SCARCITY
And because the door closes after 24 hours, there’s time-based scarcity too.
Put simply, the window to confirm is limited. Miss it and you’re not getting in.
And now I’ve maaaaybe triggered reactance, but it’s all in the name of science!
You know when you ask your kid to do something and you’re like “Can you PLEASE put your shoes on the shoe rack by the front door?” and you smile sweetly, but in your head you’ve added: instead of scattered throughout the fuckin’ house? I don’t know how many times I’ve bloody well asked you…
And they get their back up and refuse to do it?
Yeah, so that’s reactance.
In a business environment, we’re far more aware of it—both as the one causing it and the one experiencing it. If we’ve caused it, we’ll usually do our best to diffuse the feeling by either playing to their ego (if they’re a bit of a dick) or positioning the request as a favour.
With our kids… well, depends on your mood and the tides lol.
But the point I’m making is: I’m not trying to get your back up. I just really wanna send you cool emails.
So, one more time from the top:
- Open your inbox
- Find the confirmation email from cass@casswhitaker.com
- Click the link inside.
As a bonus, if you’re a Gmail user you can click this link. If you use another provider… soz I’ve got nothin’ 😅
FAQs
Because there are always more questions.
FAQs
Because there are always more questions.