Privacy Policy

Last updated: 3rd February 2026

Cassidy Whitaker (ABN 73 651 535 425) (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and store your personal information when you visit https://casswhitaker.com, use our services or interact with us.

By using this website, you agree to the terms of this Privacy Policy.

1. What personal information we collect

We may collect the following types of personal information:

• Name
• Email address
• Business name
• Billing and payment details
• Information you provide via forms, email, or purchases
• IP address, browser type, device type, and usage data
• Any other information you choose to provide

We only collect personal information that is reasonably necessary for our business operations.

2. How we collect personal information

We collect information when you:

• Subscribe to emails or newsletters
• Fill out a form on our website
• Purchase a product or service
• Contact us via email or website
• Browse our website (via cookies and tracking technologies)

3. How we use your personal information

We may use your information to:

• Provide products and services
• Send emails, updates, and marketing communications
• Process payments and invoices
• Improve our website and offerings
• Respond to enquiries and support requests
• Comply with legal obligations

You can unsubscribe from marketing emails at any time using the link in our emails.

4. Payment processing

Payments are processed securely through third-party providers including:

• ThriveCart
• Stripe
• Xero (for invoicing and accounting)

We do not store your full credit card details on our servers.

5. Email marketing

We use Flodesk to manage email subscriptions and communications. By subscribing, you acknowledge that your information is transferred to Flodesk for processing in accordance with their privacy practices.

6. Analytics and tracking

We use tools such as:

• Google Analytics
• Short.io conversion tracking
• Microsoft Clarity (or similar tools)
• Built-in analytics provided by Super

These tools help us understand how visitors use our site so we can improve performance and user experience.

We may also use advertising pixels (such as Meta Pixel and LinkedIn Insight Tag) for future marketing and advertising purposes.

7. Cookies

Our website uses cookies and similar technologies to:

• Improve functionality
• Analyse traffic and usage
• Support marketing and advertising efforts

You can control or disable cookies through your browser settings. Disabling cookies may affect how the website functions.

8. International users

We operate from Australia but work with clients worldwide. By using this website, you acknowledge that your information may be processed in Australia and other countries where our service providers are located.

9. Disclosure of personal information

We may share your personal information with trusted third-party service providers who assist us in operating our business (such as email, payment, and analytics providers).

We do not sell your personal information.

10. Data security

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure.

However, no method of transmission over the internet is completely secure.

11. Access and correction

You may request access to the personal information we hold about you and request corrections if necessary.

Please contact us at: email@casswhitaker.com

12. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page.

13. Contact

For privacy-related enquiries, contact:

Cassidy Whitaker

email@casswhitaker.com

Suite 687, 350A High St Preston VIC 3072