Not sure who needs to read this, but I’m thrilled to announce:

You’re FINALLY ready to be featured on r/LinkedInLunatics

(Never heard of it? It’s a famous subreddit dedicated to the most self-important, “hustle-grind-repeat” bullshit posts on the platform. Some truly wild stuff lol.)

Or maybe… you’re just finally ready to post and not have your only engagement come from an old high school buddy?

If you’re reading this, I’ve obviously done a good job of piquing your curiosity enough to click a link in my email.

But are you willing to hand over your cash?

For a course?

From a LinkedIn expert?

Look, LinkedIn is cringe AF. There’s no denying it.

On any given day, you’ll see:

• People complaining about people complaining about AI
• Not-so-humble brags about doing a week’s worth of work in 4 hours… (and you can too—if you join their cohort)
• “Case studies” showing how they generated $30k from 1 post
• A 17-step morning routine that starts at 4am, after grinding ‘til 1am
• Questionable comparisons to giving birth, saving lives, founding empires, and/or inventing the iPhone

Not to mention, MEMES. So. Many. Memes. The Millennials have taken over.

So if this is what it takes to succeed on the platform… why bother?

Because—genuinely—despite the cringe:

LinkedIn WORKS.

Think of the best networking event you’ve ever attended.

Not a supplier party. A REAL event, where people lean in to understand your business, share referrals and open doors.

That’s the offline gold standard. Online? LinkedIn is the closest thing we’ve got.

Look, I’ve been in marketing for over a decade. I’m the first person to tell you that most LinkedIn guru-talk is trash.

Those cohorts the big creators offer?

You know how they work?

They comment on all of your posts.

So your jump in performance is purely the result of consistent attention from an account with THOUSANDS OF FOLLOWERS.

And the moment the cohort is over…

Their comments start to slow down…

(Or stop altogether.)

And your performance slows down along with them.

Sure, maybe they teach you a thing or two. But most of what they know isn’t grounded in real marketing experience, and is usually tricks that worked 5-10 years ago when they were growing their accounts.

I know this, because I literally dropped $1500 USD on one of these cohorts last year.

And it’s precisely how I know Level Up Your LinkedIn by Rachel Lounds is NOT LIKE THE OTHERS.

Because it’s actually WORTH THE INVESTMENT.

While I do love to support my mates, I also flat out REFUSE to sell out my subscribers.

I’m building a reputation built on being aggressively unoptimised—which means I don’t support optimisation junk that teaches you algorithm hacks and nothing more.

Rachel has 25 years in advertising under her belt. She’s been a part of the LinkedIn Top Voice program. She has actual connections within the LinkedIn organisation.

While other gurus were posting about an alleged HUGE algo update recently—360brew, you might’ve heard it mentioned once or twice—Rachel checked with her sources inside the company.

Turns out? 360brew was an internal test that was NEVER EVEN ROLLED OUT.

But that’s not even the most important part.

Rachel actually GETS BUSINESS from LinkedIn. Regularly. Not once in a blue moon. Not only from posts with 100k impressions either.

And not just for herself!

Selling LinkedIn on LinkedIn isn’t really proof anyway, right?

But what about selling financial services? Medical services? Business consultants? Property consultants?

Yep. Been there, done that.

If you need any more proof than that…

Know that I’ve paid for not one but TWO of her programs before, and I’ve personally reviewed this one. It’s a 30-day, self-paced blueprint designed for people who aren’t “terminally online”.

Whether you’re a total beginner who doesn’t even know how LinkedIn’s search function works, or you’ve been around the block a few times but just can’t get the platform to “click”—Level Up Your LinkedIn by Rachel Lounds is FOR YOU.

Alright… now I’ve proved to you that Rachel knows her shit, here’s the program details:

The program is broken into 4 weeks:

• Week 1 is all about setting up. What are your goals? Who is your target audience?
• Week 2 shows you how to complete your profile, generate leads and sell in the DMs
• Week 3 is where you create your first posts and build a consistent content strategy
• Week 4 covers the buyers journey and the different content types to speak to that journey

Plus a ton of BONUSES—yes, including Custom GPTs… as much as I’m not a fan of AI, it can be useful in some situations. Especially when it’s been provided context by an actual expert like Rachel.

In the past, Rachel used to run this as a live cohort and charged $697 USD per person.

She’s now turned it into a self-paced program and updated the price to a FRACTION of the original at…

$197 USD

That’s right, for less than $200 bucks, you get a 25-year advertising veteran’s strategy for the world’s most powerful B2B relationship building platform.

This is legit a fkn steal.

I’ve actually told Rachel in the past she should UP THE PRICE.

But she wants to make this as accessible as possible for the people who need it. What a bloody woman.

Now… if you sign up, I promised you an EXCLUSIVE bonus, and your gal is delivering:

Once you’ve gone through the program, I want to make sure your first post lands (don’t want you ending up in r/LinkedInLunatics… unless, ya know, that’s your goal lol).

If you grab Rachel’s program through this page, I will give you a FREE Decrapify edit on your first LinkedIn post.

That means, I will personally review it, edit it, and provide the feedback you need to repeat it, again and again.

I usually charge $170 USD for this. You get it for $0 if you buy Level Up Your LinkedIn from Rachel Lounds through my link BEFORE the deadline of Friday 10th April 2026 at 23:59 (GMT+10).

I can only Decrapify so many posts before I melt into a puddle of crap, so while Rachel’s offer may remain active, my personal 1:1 feedback is strictly for those who jump in before Friday.

What a guarantee! Not only do you get the learnings from a LinkedIn expert, but you’ll also get LIVE help from a copywriter with 10+ years experience. How can you go wrong?

How to claim it:

1. Click the link below and buy the Level Up Your LinkedIn program
2. Forward your receipt to cass@casswhitaker.com before the deadline of Friday 10th April 2026 at 23:59 (GMT+10).
3. - Once you’re ready with your post, send it through to me and I’ll Decrapify it for you. (You'll get details on how once you've sent me your receipt.)

Are you READY to Level the eff UP?

If you are Nick Gulic, or crushing it like Nick Gulic… look, this is not for you. You’re fine.

But if you’re a service-based business owner who’s tired of being the “best-kept secret” in your industry, this is THE program for you.

This offer—and my Decrapify bonus—expires at 23:59 on Friday, 10th April AEST (GMT+10).

The “I’m jaded and suspicious” FAQs

Is this just another AI-prompting course?

Guys. Come on. It’s me. While Rachel does show you how to use AI (and provides custom GPTs she built herself—the positioning one is MINT), the core of the program is about TIMELESS marketing principles she’s employed over her 25-year-long advertising career. She applies the concepts specifically to LinkedIn, but there are no hacks or AI gimmicks here.

How much time does this actually take?

Rachel says it takes about 2-3 hours per week to learn and execute. I’d say that’s accurate. Maybe a little bit longer at the start if you’re unsure on your positioning and need some time to sit with it and think, but time well spent.

I’m a total introvert? Do I have take “cringe” selfies?

You don’t have to do anything that makes you want to crawl into a hole. Rachel’s strategy is about expertise and relevance. If you’re comfortable sharing them, and if it’s relevant to your post, then go your hardest. But you don’t have to. Despite what some gurus say, you can be successful on LinkedIn without ever posting a photo.

What if I’m already a “marketing person”?

Look, I’ve been in marketing for 10 years and I still learned things from Rachel’s "insider" knowledge (like that 360brew algo myth). If you’re a pro but you’re new to LinkedIn, this will save you months of "trial and error." If you already have a decent following and consistent engagement, you probably don't need this.

Is there a refund policy?

No. Like I said, Rachel has priced this at a massive discount from her live cohort price ($697 down to $197). Because it’s a digital, self-paced product that you get instant access to, there are no refunds. It’s for people who are actually ready to do the work.

Terms & Conditions

I’m a copywriter, not a lawyer… so these’ll probably be easier to read (ba doom tish 🥁):

• The Decrapify Bonus: This bonus is valid for one (1) LinkedIn post edit per person. To claim it, you must purchase through my link and forward your receipt to cass@casswhitaker.com before the deadline of Friday 10th April 2026 at 23:59 (GMT+10).
• Timeline & Delivery: You have 6 months from the date of purchase to "redeem" your Decrapify session. Once you submit your post to me for review, the standard delivery time is within 5 business days.
• Scope & Word Count: This bonus covers a standard LinkedIn post. The word count must align with my standard Decrapify pricing tier (up to 300 words). If your "post" is actually a 2,000-word manifesto, an upgrade will be required before the review begins.
• Context is King: To get the best out of me, you must provide basic context (Who is this for? What is the goal?). If you provide zero context, I will edit based on my best professional judgment—but don't blame me if it doesn't hit your specific niche.
• Rachel’s Rules: By purchasing the program, you are also agreeing to Rachel Lounds’ own Terms & Conditions regarding her intellectual property, access, and conduct within her platform.
• Relationship: I am an affiliate for Rachel Lounds. This means if you buy through my link, she sends me a commission at no extra cost to you. I only affiliate for people I’ve actually worked with and/or programs I’ve personally reviewed.
• No Refunds: Because this is a digital, self-paced product with instant access, there are no refunds. This is a system for people who are actually ready to do the work.
• Results: Neither Rachel nor I can guarantee you’ll make $30k from one post. LinkedIn is a long game. Your results depend on your effort, your offer, and whether or not you actually listen to the advice provided.

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