Cass Whitaker’s devotion to storytelling began long before it was her day job. She’s been writing ever since she could first put pen to paper, with her earliest notebooks marking the start of a lifelong love affair with the written word. From leading content teams to launching her own venture — aptly named Wordcraft — Cass has built a career crafting unforgettable narratives for brands. When she’s not weaving words professionally, she’s dreaming up new worlds for her sci-fi/fantasy manuscripts or finding new and inventive ways to entertain her toddler.