So I was on a podcast last week. Big moment. Felt great. Then I tried to watch the reply. And Reader, I only made it 5 minutes in before I slammed my laptop shut 😅 I couldn't stand it - my voice, my face, the awkward little laugh I do at the end of sentences... But then I thought about the actual conversation. And I realised I was maybe being a little bit vain lol. Because it wasn't about how I looked or sounded. The whole point was what we talked about. (Side note: why does everything need...
about 1 month ago • 1 min read
Hey Reader, Three weeks ago, my friend shared an awesome story on LinkedIn that was about to be swallowed by the algorithm. She'd written something that ticked all the good content boxes:✅ Told a story from lived experience✅ Showcased her expertise✅ Included a clear transformation✅ Ended with actionable takeaways So, what was the problem? It read a little too much like The Bell Jar by Sylvia Plath:👉 Stream of consciousness. And as much as people mock LinkedIn poetry, there's a reason we all...
about 1 month ago • 4 min read
Hey Reader, When I first started posting on LinkedIn, I covered 10 topics. Lots of effort.Little traction. But once I focused on one thing? → Posts became easier to write→ What I stood for became clearer to my audience→ And pitching to prospects in DMs became a hell of a lot easier, too But what if you have more than one thing worth sharing? The kaleidoscope problem: Two clients raised this with me recently. One sells products. The other, services.Both have wildly varied offerings - different...
about 2 months ago • 1 min read
Sorry in advance, but I’m gonna sound a lil harsh right off the bat: Most small business owners treat content like a vending machine that should spit out leads.👉 Pump out a post or two whenever pipeline runs low.👉 Cross their fingers that a client magically appears. But that’s not how opportunities are made online. Not unless you’re prepared to drop a bucketload of cash on paid ads.(And if you are, that’s fine. But I ain’t your gal.) Here’s what you’re missing: Content that converts doesn’t...
about 2 months ago • 2 min read
I spoke with two small business owners last week. One was frustrated because her LinkedIn outreach had a low strike rate. Another said posting wasn’t really “doing anything” for him. Both wanted what every business owner wants:👉 More sales Both thought the other’s approach was a waste of time. If you ask me, they were both wrong 🤷♀️ The cold outreach problem When you only do LinkedIn outreach, you're cold-pitching strangers who: Have no idea who you are Probably aren't in market Have already...
2 months ago • 1 min read
Most people don't choose the best option. They choose the one they remember. 🎓 Let's do a quick exercise, Reader.Think back over the past week. Where did you go? What did you do?Now ask yourself – how many ads did you see? If your guess is somewhere around 5000...Congratulations, you've just hit the daily average. And yet, you can probably only name three. Recognition isn't fluff. It's not a "vanity" metric. It's strategy. Sure, you can grow a business without it.✅ Networking.✅ Paid ads.✅...
2 months ago • 1 min read
🤷♀️ "Marketing doesn't work for us."🙅 "Content doesn't get leads." 🙇 "I just need more sales." Heard this before Reader? Same. And honestly? I get it. When you're just starting out, you have to prioritise revenue-driving activity. No distractions. Just get cash in the door. I'm a small business owner too. These are the same problems I faced when I launched Wordcraft in January. Still am facing, to be honest. But at some point, you outgrow survival mode. You start looking beyond word-of-mouth....
3 months ago • 2 min read