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Tuesday, August 25, 2026

Smarter marketing decisions. WAY better copy. No more cringe.

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Aggressively unoptimised.

01 Cover 02 Resume 03 The Brief 04 121 05 DFY

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Psychology 26 July 2026

Scarcity vs urgency

A little lesson, and a little reminder: The Brief for $1 ends tomorrow.

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Warning: Contains strong opinions and stronger language. Side effects may include better copy, fewer random acts of marketing, and the occasional snort-laughter.

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