THE WHOLESHEBANG.

Every newsletter I’ve sent out. Some of them are free to read. Some of them are for members-only. It’s like playing Minesweeper, you’ll have to click to find out. 💣

22 Jul 2026

The internet is WHERE?!

Isn't it just sorta... in the cloud? ☁️

20 Jul 2026

What do you mean, "paid"?

Thanks for the vote of confidence, Mum. 😅

17 Jul 2026

No more cringe copy, baby

New site is FINALLY here. Check it out.

14 Jul 2026

Stop asking cold traffic to marry you

An example of one of Robert Cialdini's levers of influence: Commitment & Consistency.

7 Jul 2026

Happy birthday Paige, ya old see ya next Tuesday

There are at least three actual "CU Next Tuesdays" included in this newsletter. So, like, you've been warned.

30 Jun 2026

The 3-letter word that fixes vague copy

If you want copy that actually persuades people, you’re gonna have to do better than that.

27 Jun 2026

Kind of a rude question?

The days of subsidised AI use are coming to an end.

25 Jun 2026

I've got a little bit of D, I and S in me.

"I suppose it’d be interesting to know what your Corporate Hogwarts House is." Lol, cheers Nick.

23 Jun 2026

So I'm alive

What was your dream job as a kid?

13 Jun 2026

What's important to YOU?

The trust recession.

11 Jun 2026

This is a ranty one (sorry not sorry)

Consider this email a public service announcement from r/isthisai

9 Jun 2026

Nic Cage is a national treasure (even though I'm from an entirely different nation lol)

I think the title says it all...

4 Jun 2026

This is a terrible idea

A rant where I promise I'm not trying to discourage anyone from starting a business... (Or maybe I am.)

2 Jun 2026

Was that a pig I just heard? 🐷

"Quantity is a necessary precursor to quality. You cannot create once and hope for it to be perfect."

30 May 2026

Who wears the pants?

Why I'm NOT building an agency, and some... synergy lol.