THE WHOLESHEBANG.

Every newsletter I’ve sent out. Some of them are free to read. Some of them are for members-only. It’s like playing Minesweeper, you’ll have to click to find out. 💣

13 Aug 2026

Cash? No cash

Sometimes the money really ISN'T there. For everything else, there's Sell By Helping.

11 Aug 2026

Why are you arguing with me?

Bonus diagnostic tool for Brief subscribers 🎁

6 Aug 2026

Why I don't ask for testimonials

Apparently I sound like a prepubescent boy lol

4 Aug 2026

Show of hands if you’ve heard this before 🙋‍♀️

There’s a fine line between consistent and annoying.

29 Jul 2026

Is there a burglar hiding in my house?

Or am I just solo parenting?

26 Jul 2026

Scarcity vs urgency

A little lesson, and a little reminder: The Brief for $1 ends tomorrow.

24 Jul 2026

It's GO TIME, baby 🎉

The Brief is officially live! Get it for $1 before the offer expires.

22 Jul 2026

The internet is WHERE?!

Isn't it just sorta... in the cloud? ☁️

20 Jul 2026

What do you mean, "paid"?

Thanks for the vote of confidence, Mum. 😅

17 Jul 2026

No more cringe copy, baby

New site is FINALLY here. Check it out.

14 Jul 2026

Stop asking cold traffic to marry you

An example of one of Robert Cialdini's levers of influence: Commitment & Consistency.

7 Jul 2026

Happy birthday Paige, ya old see ya next Tuesday

There are at least three actual "CU Next Tuesdays" included in this newsletter. So, like, you've been warned.

30 Jun 2026

The 3-letter word that fixes vague copy

If you want copy that actually persuades people, you’re gonna have to do better than that.

27 Jun 2026

Kind of a rude question?

The days of subsidised AI use are coming to an end.

25 Jun 2026

I've got a little bit of D, I and S in me.

"I suppose it’d be interesting to know what your Corporate Hogwarts House is." Lol, cheers Nick.