THE WHOLESHEBANG.

Every newsletter I’ve sent out. Some of them are free to read. Some of them are for members-only. It’s like playing Minesweeper, you’ll have to click to find out. 💣

28 May 2026

Hot girl era starting in 3..2..1...

Why I’m offering support for positioning, messaging and copywriting for small biz owners. I'll guide you into your very own hot girl era. 😜

26 May 2026

Edgecrusher

Due to the graphic nature of this program, listener discretion is advised...🎶

22 May 2026

Rock'n'roll 🤘

Brand builds long-term trust and recognition, performance gets the short-term hit, and small biz needs to stop treating them like the same thing.

21 May 2026

This is the hardest part of writing:

How to come up with better ideas from your actual life (all without outsourcing your brain to a bot).

19 May 2026

Why I hate this copywriting rule

A quote from U.S. President Thomas Jefferson that I totally disagree with, despite my husband's protests.

16 May 2026

Breaking down my outreach strategy

A payphone, four missed calls, and an outreach lesson most "personalisation at scale" bros can’t stomach.

14 May 2026

Steve, you are 40.

Happy birthday to Steve, happy birthday to Steve, happy birthday dear Stephen...

12 May 2026

Do you KNOW me?

Some more psychology of swearing... and a reminder to not subscribe if it offends you.

9 May 2026

Got a little hangry today…

Why buyers ghost you if you're hard to find.

7 May 2026

¯\(ツ)/¯

What does a Swoosh, some Golden Arches and an Eggplant have in common?

5 May 2026

A copywriter and a designer walk into a bar…

Knowing something and hearing it said out loud is NOT the same thing.

2 May 2026

anti-vax

An impromptu flu shot.

30 Apr 2026

Just call me Michelangelo

Stop being a human meat puppet for your AI bot.

28 Apr 2026

Help me pick something to read

Ketchup... or Catsup? 🤔

25 Apr 2026

"Can you come here a sec?"

You don't have to be Liquid Death... but you probs should stop being boring.