Cass Whitaker
Strategy

Stop asking cold traffic to marry you

An example of one of Robert Cialdini's levers of influence: Commitment & Consistency.

GET MY EMAILS.

Warning: Contains strong opinions and stronger language. Side effects may include better copy, fewer random acts of marketing, and the occasional snort-laughter.

Nearly there. Check your inbox to confirm.

Free to read. Easy to leave. Actually worth opening.

SIGN IN.

Pop in your email and we’ll send a magic link to log you in. No passwords.

Check your inbox for your login link.

Not on the list yet?