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WHAT’S INSIDE

Thursday, July 23, 2026

Smarter marketing decisions. WAY better copy. No more cringe.

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LinkedIn / Email Cass
Aggressively unoptimised.

01 Cover 02 Resume 03 The Brief 04 121 05 DFY

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Strategy 2 April 2026

Writing this took me 48 minutes.

Sweet Baby Jesus, it’s Easter.

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Warning: Contains strong opinions and stronger language. Side effects may include better copy, fewer random acts of marketing, and the occasional snort-laughter.

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